The NUD: How we came down to be H.E.D

Since time immemorial to present fashion has become an everyday item for almost everybody. And fashion is not an abstract concept only, but an industry that involves all levels of society in its making, a business that moves millions and which target goes from grandmothers to, indirectly, newly born children.

Fashion has traditionally been a domestic affair, enclosed within the boundaries of each country. There was a certain trade involving silks, wools, leather and cotton from abroad but nothing else, except the influence of great designers that were copied everywhere.

Things changed with prêt-a porter, the youth revolution, better terms for workers thanks to trade unions and globalization. National labor became too expensive in the, until now, rich “First World”. Outsourcing came as the solution for profit raise, and it meant the suppression of labor rights or equal trading conditions among people and countries.

The NUD believes in fashion as a way of change, an open window to achieve an improvement through our three core labels: H.E.D in order to achieve a fairer and more sustainable fashion business.

Our labels represent our way of promoting ethical fashion we are trying to build and it means and with each we are trying to gain a significant improvement in three different areas:

H: Human rights and fair trade commitment. This includes protection of child labour, women empowerment, fair work schedules & salaries as well as ensuring safe and healthy working environment for all the employees & designers.

E: Ecologically conscious. Uses of raw materials (e.g. cotton, hemp, linen) with the ultimate benefits to reduce waste, save energy, protect global warming and ozone layer and management of natural resources.

D: Development of Pioneer designers. Promotion of new creative and innovative talents who lack resources.

When you buy any H.E.D piece of clothing you are contributing to a better world, where working people regain their dignity, Nature gets the due respect it deserves and young, enterprising, talented designers have a saying and their place in the always exciting arena of fashion.